REBELLION Timepieces will be visible in the 2015 World RX paddock with new activation ideas such as a branded paddock countdown clock and exposure in the official World RX TV show which is broadcasted in over 150 countries worldwide.
As the official timing partner of the FIA World Rallycross and in order to pay tribute to their performance, the winner of each World RX race will be awarded with an X1 REBELLION watch and a limited edition official World RX watch range will be launched later this year.
Launched in 2008, REBELLION Timepieces is a young, audacious and independent Swiss manufacturer of high-end watches, based in Lonay, on the shores of Lake Leman. REBELLION’s timepieces are crafted in limited quantities, with precision-engineered cases and exclusive movements.
All of REBELLION Timepieces research, development and production take place in Switzerland, where the very highest standards are both expected and obtained. REBELLION Timepieces blends highly sophisticated technical know-how with an uncompromising approach to quality.
REBELLION Timepieces is already a name synonymous with motorsport following its partnership with successful motorsport team REBELLION Racing, the dominant privateer LMP1 team in the FIA World Endurance Championship and at legendary Le Mans 24 Hours.
After winning the Le Mans Series Championship in 2011, REBELLION Racing recorded the overall victory at the prestigious Petit Le Mans race in the USA in 2012 and 2013 and won FIA Endurance LMP1 Trophy for privateer team in 2012, 2013 and 2014.
During the 2015 racing season, REBELLION Racing’s LMP1 cars will carry the World RX logo at Le Mans 24 Hours event as part of a cross-promotional activity between World RX and its new timing partner.
Calim Bouhadra, Senior Vice President for REBELLION Timepieces : " We are thrilled to announce today our partnership with the FIA World Rallycross Championship. World RX is a young, spectacular, audacious and ambitious serie that perfectly embodies the REBELLION Timepieces spirit and search for pinnacle. REBELLION Timepieces stands for innovation, high technology, design, values World RX fully share with us ... as a huge passion for competition and motorsport !"
World RX Managing Director for IMG, Martin Anayi, added : “We are delighted to welcome REBELLION Timepieces on board as the Championship’s official timing partner and look forward to working with Rebellion on a new chapter of rallycross history. With the demands of a live TV product at each of our World Championship events, timing is a key aspect of our TV show and we will be looking to incorporate this message into our broadcast throughout the season. Both REBELLION Timepieces and World RX have shown rapid growth over the last few years and there is a great deal of synergy – technical innovation and maximum performance - seen both in the RX Supercar and REBELLION Timpieces. The new partnership also opens up opportunities for joint collaborations with REBELLION Racing’s hugely-successful Le Mans/LMP1 project which we will look to developing over the upcoming seasons.”